Showing posts with label G322B Film Industry. Show all posts
Showing posts with label G322B Film Industry. Show all posts

Tuesday, 27 November 2012

Submarine Trailer

Submarine trailer anaylsis


Submarine, an independant film production written by IT Crowd's Richard Ayoade, is written about a 15 year old boy, named Oliver Tate. Oliver Tate is a socially awkward boy, who has two ambitions in life; to lose his virginity, and to keep his parents together. He tries desperately hard to fit in with the other kids in his school. Its more of a story about a growing up romance for adults and late teenagers, who can reflect the awkward and confusing period of time that was school romance.
Oliver Tate isn't your conventional teenager. He's socially awkward, possibility OCD, obsessed with routine and keeping things at an equal level.
The theme to this story is love, which is where the social awkwardness of Oliver plays in. He is young and innocent and in love with a 15 year old girl. However, she is very forward, and very open. She is deviant and has experience.



The first kiss scenes capture the lighter side of the film. The young love allows older audiences to reminisce over their childhood days and remind young audiences of the awkwardness behindthem. These scenes allow the audience to feel like the film will be revolved around Oliver's perception of love; his happiness. The shot captures the emotion and feeling behind the scene, and encases the feel-good vibe which the audience crave so much

                                      

Of course, Richard Ayoade would not write anything and not include humour. We develop an emotional attachment to Oliver. The main part of the humour behind Oliver's character is his social awkwardness, especially with his love life. They both have two different views on love and eachother, but are along the same lines. In the trailer, Oliver's voice over says: "I asked her if she was my girlfriend now, she replied 'I'll think about it' but what she meant was 'Yes, we are now as one'" -Clearly, that would mean 'maybe not' but he's perceived it as something different, hence adding to the amusement. This shows the naivity and vulnerability of Oliver as a character, so we side with him. Our sympathies toward Oliver create an emotional attachment to our main protagonist.
Oliver's attempt at adult behaviour adds extra humour; he blew things way out of proportion making things awkward for the viewer to watch and adds a cheesy element to the romance, showing how inexperienced and awkward he is.

However, there is an element of realism in the story. The difficulty between his parents relationships, his awkward relationship with his parents itself (the lack of connection especially, and the psychological/socialogical doubts they have against him)
The informal first person narrative of Oliver Tate gives a present tense walkthrough the film, the use of the typewriter give an archaic, classic feel to the narration, and even still his life.
Therefore, it gives a saddening approach, that he's behind socially, and technology. That he makes do with what he has, but always aspires for that little bit more.
Submarine is the kind of film that can relate to other films, the story is a familiar story and older audiences can easily relate.

Sunday, 18 November 2012

How has Working Title adapted its films and marketing for different audiences?

Working Title is an iconic British film production company based in London, founded in 1983 by Tim Bevan and Sarah Radclyffe, the latter being replaced by Eric Fellner.
It has two other sister companies, WT2 (company behind Billy Elliot & Shaun Of The Dead) & Working Title Television.
It specialises in low budget films.

Its first production was a controversial Comedy-Drama called My Beautiful Laundrette. It's based in London, as are most of their films, giving them a recognisable and internationally sell-able interface.

In 1992, Working Title joined with PolyGram, who would become their financier. Working Title produced several titles with PolyGram Filmed Entertainment.

From then on, Working Title became a major film production figure, with recognisable figures.
Working Title's next step was when PolyGram was sold to Seagram, who merged with MCA Music Entertainment soon after to form Universal Music Group, and then into Universal Studios. Universal Studios have the monopoly on the film and marketing industry.

From 2000, Studio Canal - the French network channel got involved with Working Title - financing the Bridget Jones's Diary films. They were a huge success, adding to their credibility.

The reason behind Working Title's success is the stereotypical 'Britishness' of their films. They have huge success with their very British films and even more British actors. Famous actors like Hugh Grant and Colin Firth, and of course Bill Nighy, who seems to appear into most film somewhere.

This is because globally, the idea of the stereotypical 'well spoken, tea drinking, classy brit' is a popular idea. The accent sells, and they account for that. Thats why Universal Studios like to sell the British side, as oppose to the actual film.

They produce Feel Good Rom Coms
-Love Actually
-4 Weddings and a Funeral



Historical Dramas
-Atonement
-Anna Karenina



Comedies
-Shaun Of The Dead
-Hot Fuzz



These pictures are cheap (relatively, mostly) to produce. The allowance for a production is up to 35 million, as specified in the contract. However, Working Title tend to keep the expenditure low to maximise the box office profit.

The productions take place in British locations with as many recognisable actors as possible, because that's the selling point. Anna Karenina was filmed in the Royal Albert Hall as a stage production disguised as a film. Love Actually is filmed all over London. Hot Fuzz is filmed all over Gloucestershire for extra comedy value.
A huge success has been Bean with Rowan Atkinson. There is no language barrier, and relies solely on Atkinson's demeanour, facial expressions and attitude, hence its popularity across the world.

Working Title uses appropriate actors to bring in appropriate audiences. Be it down to looks, personality or acting style. Like, Mr Bean will always sell because of Rowan Atkinson. Brit-Coms will always sell because everyone loves Hugh Grant, Colin Firth or Jude Law. Atonement will always sell because of Kiera Knightly.

Some examples of the types of film they produce, through their trailers.

-Love Actually


-Anna Karenina

-Hot Fuzz

Sunday, 23 September 2012

Intro!

Hi there!
I'm Felix, and this is my media blog.

Consider this the first post!

It shall contain my AS media work, and any pictures, videos, quotes or what ever else I find appealing or amusing.

like this scene from Spartacus.



-Felix.